Advertising Services Procurement Intelligence To Grow Substantially At A CAGR Of 5.9% Till 2030
The advertising services category is expected to register a CAGR of 5.9% from 2023 to 2030 . The advertising services category is driven by the increasing demand for the short form of content and video ads. The global advertising services market size was valued at USD 600 billion in 2022 and forecasted to cross USD 949.12 billion by 2030. In 2022, North America accounted for 36% of the overall share followed by Europe and APAC. The increasing demand for short content and video ads, the increasing internet penetration, and the growing number of smartphone users are driving the growth of this category. For instance, in 2022, there were 244.4 million digital video viewers in the U.S. alone. According to Business Insider, more than 97% of U.S. users aged between 12 and 44 years consume a high amount of digital video content. In a 2023 survey, it was found that more than 91% of consumers want more digital content from brands whic...